Pixelstick: Light painting evolved
Steve McGiugan and Duncam McCloud are the founders of Bitbanger Labs. It is a small and relatively new Brooklyn based business that creates integrative and creative technologies for niche markets. The young entrepreneurs were already well acquainted with kickstarter and had launched a previously successful project called the Remee Lucid Dreaming Mask. Their latest product, Pixelstick, managed to raise over $400k in less than two months with time left over for more contributions.
Light painting was developed back in 1889 by artist Georges Demeny. The process is using long exposure photography techniques to capture a series of movements in one image. By moving one light around in a few seconds or hours of exposure, the resulting photo is always unique and fascinating. The founders of Bitbanger labs are programmers, artists and photographers by trade. They came up with Pixelstick as a means to capture more dynamic light paintings.
Their innovation and design are simple, and their exuberance in their craft shows. With art and technology it seems the lines blur more and more. Throw in social media and the two are inseparable. Young artists and programmers these days are one in the same. Never before has personal creative expression been greater, more dynamic or more accessible. Creative and interactive technologies are changing the way people meet, network and garner influence for the better.